Fonte: The Guardian
The vast majority of emails flooding inboxes across Europe from companies asking for consent to keep recipients on their mailing list are unnecessary and some may be illegal, privacy experts have said, as new rules over data privacy come into force at the end of this week.
Many companies, acting based on poor legal advice, a fear of fines of up to €20m (£17.5m) and a lack of good examples to follow, have taken what they see as the safest option for hewing to the General Data Protection Regulation (GDPR): asking customers to renew their consent for marketing communications and data processing.
“Businesses are not required to automatically ‘repaper’ or refresh all existing 1998 Act consents in preparation for the GDPR,” Vitale said. “The first question to ask is: which of the six legal grounds under the GDPR should you rely on to process personal data? Consent is only one ground. The others are contract, legal obligation, vital interests, public interest and legitimate interests.
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