California has passed a sweeping privacy law that gives consumers the right to demand that their data be deleted and to bar companies from selling their data without them losing access to services or being charged a higher price.
The bill, passed today by the state’s legislature and quickly signed by Gov. Jerry Brown, affects all companies that do business in the state and collect data. It requires those businesses to disclose information they store, what purpose it’s for, and with which third parties it’s shared.
For data breaches, consumers may be able to sue for up to $750 for each violation, while the state attorney general can sue for intentional violations of privacy at up to $7,500 each. For both consumer and state lawsuits, companies have to be given 30 days to fix the problem.
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