You buy a flight – and up pops an offer in your inbox for travel insurance from your bank. But marketing plans floated by the bank ING last month are likely to breach privacy law, according to the Dutch privacy watchdog AP. The body announced on Wednesday that banks should not offer their customers products on the basis of their confidential spending patterns. It added that all banks ‘should therefore take a good look at their policies around direct marketing.’ ING’s plans appear to have sparked a spate of complaints and questions to the AP in recent weeks from consumers who are concerned that their personal spending will be monitored and used for advertisements. The body has now written to the NVB Dutch banking association to make it clear what ‘rules of play’ should govern their use of client spending data for other purposes.
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